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How to win over impatient readers

In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the

Make your copy count

As websites become faster, slicker, and more fun to explore – it’s easy to think that copy matters less than the UX and

Building customer loyalty with on point retail copywriting

There’s a science to customer loyalty, and it starts with touchpoints

The five pillars of storytelling in automotive copywriting

The automotive industry has been through a lot in recent years. Tesla and Google are transforming cars and car-

Why It Pays To Create Smarter Content

You'll have heard of the expression by cheap, buy twice' - and this is particularly relevant when creating content.

Words
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Impactful Words That
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